Lake
Bonavista
Community Association

Brand Design
Brand Identity
Logo Design

When the LBCA came to me, they were struggling with a constant issue of having to explain to the people of their community that they were not the HOA up the street, but rather the local community center. Two separate entities. This was because at the time, they both shared the same logo. So, they needed to find their own identity and enlisted me to help them develop it. Through a series of meetings, we provided the LBCA with a purpose statement, vision statement, brand values, market position, target audience, personality, voice, and some taglines. I then developed and delivered compelling visual communication assets for them to use across digital media, print production and physical signage, ensuring scalability for future marketing use.